The Southwestern Ontario Film Alliance, or SOFA for short, represents the screen-based content industry and the many actors, directors, filmmakers, designers and technicians who call this region home. We are the first point-of-contact for producers and location managers looking for fresh new backdrops for their next production. We advocate for the industry with governments, funding bodies, broadcasters and distributors and we collaborate with regional tourism bodies who want to encourage film productions in their areas. We encourage the next generation of content creators through mentorship and training programs.